It is of no great surprise that the team at Spreed believes that location is an extremely large part of the mobile mix. Location targeting can be used for displaying more relevant content to users, but it can also be extremely effective as a form of targeting for advertisers. Spreed has been on the forefront
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Here’s a great deck provided by the IAB on mobile creative. I am sure a number of these slides have useful data and content that can be used when pitching advertising clients. Trends, Opportunities, and Best Practices in Mobile Creative View more presentations from IABmembership
Okay, we are clearly in an infographic mood today. The graphic below was developed by the folks over at Text Marketer about avoiding the “7 deadly sins of mobile marketing.”
The good folks at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.” Although this still may no be the year of mobile advertising, this graphic certainly paints the picture for hockey stick growth in the industry. It is very important that publishers think about their mobile advertising
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Over the past three years we have heard a lot about the decline of newspaper advertising revenue and falling subscriptions. Although some analysts may be predicting doom and gloom for the industry others believe there is still a lot of opportunity for newspapers, especially in the local advertising space. Newspapers have something special, especially in
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eMarketer Thursday released an updated ad forecast predicting that online would surpass print ad spending this year. “U.S. online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.50 billion this year, pushing it ahead of total spending on print newspapers and magazines,” the research aggregator
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According to EMarketer, contextual relevant ads are seeing significantly higher clickthrough rates in mobile.
Mediapost reported this morning on some very interesting data that Facebook provided at the end of 2011 which has broad implications for digital publishers.
Given that the device is hyper-connected and nearly always within arm’s reach, the smartphone has, in essence, become a natural extension of our human selves. Yet, with the newfound wealth of opportunities available to marketers associated with engaging consumers more personally through these devices, we’re doing it all wrong.
Here at Spreed we believe that HTML5 is important, but believe it will be framed within the native applications ecosystem. Others like Business Insider’s, Pascal-Emmanuel Gobry, believe that HTML5 is still going to take a while to be a mass market tool and that before it does become a standalone tool it will be frame within a native application (like the recent Facebook apps).
