News exec John Paton is out to stop the presses
The new boss told employees they would go “digital first” with a vengeance — tweeting, Facebooking, blogging and video-posting news before contributing a single keystroke toward the next day’s paper.
Expect a lot of mobile mergers and acquisitions in 2012: Coady Diemar
Mobile merger and acquisition activity increased significantly last year and is expected to grow again in 2012 as mobile continues to be a key driver of consumer behavior, according to investment bank Coady Diemar Partners.
Why luxury brands need to have a tablet advertising strategy – Luxury Daily
Tablets are increasingly becoming the No. 1 medium that affluent consumers use to obtain information and entertainment, including magazines.
Get ready for considerably higher mobile marketing budgets in 2012
Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.