It is of no surprise that the app market is on fire right now. Almost every brand and publishers has some form of mobile presence, some with more than just one app in each of the respective app stores.

I can still remember April 23rd, 2009 when iTunes had just hit it’s 1 Billionth application download.

The iTunes App Store debuted on July 11, 2008.  From that point on, it took Apple about 6 months to reach 500 Million app downloads.  The next 500 Million downloads took only 3 months.

Today we have new information from mobile analytics company Flurry that over 1 Billion apps were downloaded in the seven days between Christmas and New Years Eve … yes seven.

It took nearly 3 years before the Billionth song was downloaded from iTunes. I know this number isn’t really a valid comparison as it is counting both iOS and Android, but the fact that over 1 Billion virtual goods can be sold in 7 days is astonishing and speaks volumes to the increasing predominance of native applications and the importance of the mobile channel.