The good folks at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”
Although this still may no be the year of mobile advertising, this graphic certainly paints the picture for hockey stick growth in the industry.
It is very important that publishers think about their mobile advertising strategy and not just their mobile development strategy. The two components need to be very closely tied together and must be acted on now if you want to be a part of this exciting new wave of advertisers.