It goes without question that with pump prices as high as they have been this past year, the mass public generally loathes the oil companies. A recent Harris Interactive study on 20 industries showed that consumer share a serious distain for the oil tycoons. Our own Renee Warren was recently quoted on BNet News with her own take on why this hate runs so deep in consumers hearts. Read more at the link below.
Loved or Loathed?: Chevron, Sunoco and Big Oil | BNET1 | BNET
Thanks for the mention Dave.
It is interesting to see the angle people approached the survey results. The video game industry, sales people, Pepsi-cola, pharmaceuticals, and the credit card industry were also all thrown into the mix. It would be safe to say that every industry is often loathed, depending on customer experience, or should I say User experience for you techy’s. If filling up at the pump was an exhilarating experience; say you got a free 5 minute massage, all your windows cleaned, and a complimentary coffee, then the cost of gas could be justified for car users. But purchasing gas is merely a means to an end and people cannot afford to fill up anymore, hence the loathing for the Oil industry.
I think if every fill-up was like the Zoolander gas station scene we’d all a lot happier.
Or we can all switch to propane vehicles…umm….on second thought forget that.