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A Response to the Luddite Literati

Published on October 2, 2008

The article Online Literacy is a Lesser Kind where Mark Bauerlein asks us to “restrain the digitizing of all liberal-arts classrooms” reminds me of one of the oldest jokes in the book.  You know the one – a man walks into a doctor’s office and raises his arm above his head and says “Doctor, Doctor, it hurts when I do this.”  The doctor, of course, says, “Well,don’t do that!” Not exactly helpful.

The problem with Bauerlein and so many like him is that he’s good at identifying a problem and poor at figuring out the solution.  With all due respect to Bauerlein, Nicholas Carr and the growing cadre of people (all much smarter and better educated than me) that claim that the greatest communication platform the world has ever seen is responsible for the dumbing-down of its users (and yes, I know that “dumbing” isn’t a word), I humbly suggest they jump off the bandwagon and look for a more practical solution.  Why?  Because people are not going to stop consuming copious quantities of written information via the internet any time soon. And because I have evidence that they’re wrong.

At Spreed Inc. we continue to believe in the power of the computer.  Rather than taking a step backward as the Luddite literati suggest, we understand that we’ve only just touched the surface, potential-wise, of computing and the internet.  There are issues to be sure. We continue to adhere to a medieval artifact when presenting written text on electronic devises, a mistake that Spreed has wagered would eventually be corrected.  But, in a relatively short period of time we’ve proven that speed and comprehension can be significantly improved (and improved over traditional paper-based, hard-copy reading) when delivering text to the user in the right format. Six young guys in an office over a one-year period accomplished this.  Imagine what some greater minds than us could accomplish here!

Other problems identified by Bauerlein may be worth discussion.  Is the internet leading to a bastardization of the English language and does it matter?  But he doesn’t address this and instead focuses on the absurd claim that the computer “conspires against certain intellectual habits requisite to liberal-arts learning”. Really? Nothing in here about how the internet allows for greater access to diverse ideas and more efficient and effective research?

There’s so much that is wrong with Bauerlein’s article, I’m not exactly sure what to criticize.  For someone blasting the academic capabilities of today’s youth, he sure takes some liberties with logic and fact.  I suggest he re-read Nielsen’s studies and look at the sorts of “reading” Nielsen was referring to (search pages, websites, etc. – not academic prose).  Of course they scan this material!  Furthermore, somehow “screen reading” (which he also cleverly changes to “fast scanning” and “screen scanning”) is responsible for 41% of professors labeling students “not well prepared”? How so? And what of the 48% labeled “somewhat well prepared”? Can we assume them all to be hard-copy reading Amish-folk who managed to make it to university having avoided the computer?  Finally, an academic of Bauerlein’s quality should know better than to cite 10 year old research on web reading when advances in content and the reading devices (flat panel monitors, iPhones, etc.) have rendered that research out of date.  I could go on.

Bauerlein is a Luddite with an apparent agenda to shock and sell books.  The title of his latest book The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30) says it all.  Maybe we shouldn’t be surprised.  Historically, every generation hears these fear-mongering insults from previous generations, and I think history shows that each generation has proven to be better and more innovative than the last. Fortunately, access to quality content on the internet will improve and so will the ways we digest that information.  I’m doing my part to further that end and won’t allow Baurlein or Carr to stand in the way.
 

 
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Palin VS Miss Teen USA South Carolina for Vice President

Published on October 2, 2008

Before I go into my first post here, I’d like to clarify that despite what the ‘About’ section may say, I do not have money to spend (though I wish I did), nor do I like expensive fashion. Actually I really don’t like expensive fashion. It just so happens (as price is often an indicator of quality, see blog post below) that durability is more often than not going to come at a premium. But anyway there you have it.

Seeing as tonight is the VP debate I’ll be topical. The question I pose to all is who would win the election if Obama’s running mate were Lauren Caitlin Upton, the Miss South Carolina Teen USA from last year’s Miss Teen USA Pagent.

Let’s compare:

1. Both are former Miss USA competitors. However, Upton was only in the Teen competition which isn’t as big a deal as the Miss USA. +1 to Palin.

2. Both have had relative success in their careers. Palin was elected as Mayor of Wasilla and then Governor of Alaska while Upton was accepted into Appalachian State University and recently pledged Kappa Delta Sorority. As impressive as Governor sounds, the population of Alaska is a mere 670,000 so it can’t be that hard to become Governor (actually it’s roughly the same as your odds of being killed by a terrorist attack while visiting a foreign country*…and CNN tells me that happens all the time). +1 to Upton.

3. Both are perfectly capable of speaking complete and utter nonsense when asked relatively simple questions (see videos). Tie.

[youtube=http://www.youtube.com/watch?v=L8__aXxXPVc]

[youtube=http://www.youtube.com/watch?v=lj3iNxZ8Dww]

…Wait no, to be fair, Lauren had to address a huge audience and had no idea what the question would be. Palin on the other hand only had one person to answer and it was pretty obvious the bailout question was on the list. +1 to Upton.

Doing the math, my keen due diligence suggests that Upton would beat out Palin for VP of the United States of America. I therefore conclude that, as a plan B pending the unlikely event that Palin survives tonight’s debate, Obama should drop Biden and pick up Upton to clinch the Presidency.

Good luck tonight Palin…

* http://www.funny2.com/odds.htm

 
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Bank Robber Hires Accomplices on Craigslist

Published on October 2, 2008

I have heard some wild stories about Craigslist, for example the one that surfaced last year of a man who was looking to get back at his arch rival. He knew his nemesis usually left his house unlocked and decided to post a contents sale on Craigslist telling everyone the guy was getting rid of everything he owned for free, people just had to show up at his house and take what they wanted. The unlucky sod arrived at his house to find people leaving his front door with everything, including the kitchen sink.

This new one however takes the cake. A guy was attracted by a road work job posted on craigslist. He was told to meet outside a bank and was told to wear specific clothing (look like a road worker). He showed up and found a number of other guys all wearing the same clothing, but no road work to be done. Turns out that someone robbed the bank wearing the same clothes and used these suckers as a diversion. Pretty stupid if you ask me, but he seems to have gotten away with it … for now. Dont believe me? Check out the news story here.

 
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Move Over iPhone, Here Comes Android

Published on October 2, 2008

Apple has always been great at building Operating Systems that work perfectly on their own hardware. This is a fantastic stategy as your end users truly appreciate the beauty of a machine thats works flawlessly. Alternatively look at companies like Microsoft that also build a highly robust Operation System that works on multiple systems. The problem with this is that Microsft has no control over the environment their OS is being installed on and thus are faced with a range of instability issues. However it does have the ability of flooding the market and literally being ‘everywhere’.

Apple does not have to worry about this as they literally build their OS for their computers and nobody elses. They have pursued the same strategy with the iPhone. The iPhone OS is built solely for the iPhone in an attempt to make a truly stable platform. Google on the other hand is taking the Microsoft approach and has been hard at work developing its own mobile operating system called Android. This OS will be avaialable to any smart phone manufacturer to install on their handsets.

Although I am not a huge fan of the multiple platform OS strategy, it could pose a serious threat to Apple. As of the end of this year every cell phone manuacturer will be able to compete with the iPhone’s main asset (its OS and developer platform). The first Android phone is rolling out on October 22nd and will include a iPhone style app store. Developers are already saying how much more robust the environment is and more importantly the requirements to be accepted by the app store are much less stringent than those being enforced by Apple.

With an OS that is going to be flooding the mobile market in 2009 and a developer platform that is more conducive the application innovation, Google stands a chance at seriously endangering Apples new found dominance in the mobile market. To get an example of some of the great apps being developed for Android (that will be available on a while range of phones in 09) see the article below. 2009 is going to be the beginning of the mobile wars, we have seen nothing yet!

Locale App for Android Phones “Wouldn’t Even Be Possible on the iPhone,” Says Winner of $275K Developer Challenge: Xconomy Boston

    Last week’s unveiling of the first phone running the Android operating system—the T-Mobile G1, which will be available to consumers on October 22—suddenly made Google’s vision of an open
    source smart-phone platform to compete with Apple’s iPhone seem much more real.
 
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Building a Community and Apparel Line

Published on October 1, 2008

Snowboarding, surfing and skateboarding “action sports” were always his passion.

It became very clear to Hanna and his friends that there were no clothing brands that truly reflected the lifestyle of action sports enthusiasts. He saw a market need for apparel to support these activities as well as the culture that goes with it.

From this realization FIGJAM Apparel Inc. was born.

“As an apparel company within the action sports industry, we’ve really chosen to market ourselves around the culture rather than a specific sport like surfing or skateboarding,” Hanna says.

“But we are also a marketing group for amateur athletes who participate in action sports. We support them at every level, because we feel that they are the best representatives of this growing lifestyle.”

An all-Canadian street-wear clothing company and marketing group with offices in Toronto and Vancouver, FIGJAM supplies the hottest street-wear clothing and is dedicated to promoting the culture of action sports.

The FIGJAM team also acts as the premier marketing and public relations group for amateur athletes and events in action sports.

By carefully conducting his market research, Hanna says he was able to carve out a precise niche in the already saturated sporting apparel industry.

“Always do your market research homework to learn your industry better than anyone else,” he advises. “Make yourself an expert in your chosen field.”

Once your business is up and running, Hanna says it’s important to get involved with your industry.

“Network as much as possible, join online groups, attend trade shows, and otherwise look for ways to meet new people,” he recommends.

 
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Will VC’s and Startups Be Immune to the Credit Crunch???

Published on September 30, 2008

Given the financial turmoil that is hitting international markets (especially the US), it is not surprising that Techcrunch posted and article delving into the issue of venture capital in this tumultuous time. I agree with the majority of the article, except I think that there is another angle in play.

The general market turmoil caused by the credit crunch is certainly going to reduce the number of wealthy investors that are throwing money into VC funds. However, at the same time we are witnessing a sharp shift in the perception of risk associated with hedge funds and other leveraged investing strategies. As investors withdraw their money from those funds there is definitely the potential that some of that money will in turn flow into venture funds that are now perceived as slightly less risky than before, on a comparison basis.

The article is definitely worth a read. Check it out below and leave your comments here.

 

 

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E-Reader Wars? Three New Products to Launch

Published on September 19, 2008

A month ago we wrote a piece (The e-Book Revolution) that claimed that Amazon sold 240,000 kindles. Citigroup has since estimated that number up to 380,000 sold. We debated whether the E-Book in Kindle like formats would be widely used. The numbers are encouraging. This month iRex is going to launch it’s next generation e-reader called Reader 1000. Sony is rumoured to be launching its next generation e-reader in October and a company called Plastic Logic recently demo’ed an e-reader aimed at business users.

Don’t be surprised if all the new readers will sport E-Ink technologies. It is the only way of building a thin, durable device that has extended battery life. It’s rumoured that Amazon’s Kindle will still carry the best price point ($360) by a longshot. Some of the new features we are looking to play with are larger screen sizes and interactive touch screens.

The question still remains, do we want to carry a second or third device? Are these dedicated e-readers that much of an improvement to warrant their purchase? I’ve just downloaded an e-book to my iPhone.  Who knew that I was carrying an an e-reader in my pocket all along?

For those interested in a beta trial of reading longer documents (perhaps an e-book) email me suhail@spreedinc.com.

 
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Top 10 Up-and-Coming Internet Products

Published on September 12, 2008

I always enjoy reading/viewing articles about concept technology (especially car designs). I thought this article from Lifehacker was interesting highlighting some of the new tech coming to the internet.  Top 10 Up-and-Coming Products

 
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Large Hadron Collider Blows My Mind

Published on September 12, 2008

The human mind never ceases to amaze me.  Seeing pictures of the LAC, LAC Stunning Images and the audacity of human kind to manipulate our reality is incredible.  By far the best quote I have read regarding the LAC is from none other than Stephen Hawking,

“I think it will be much more exciting if we don’t find the Higgs. That will show something is wrong, and we need to think again. I have a bet of 100 dollars that we won’t find the Higgs,” added Hawking, “and another 100 that we all fucking die. AAAAHH!”

Large Hadron Collider Successfully Tested, Hasn’t Destroyed Earth…Yet!

 
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The Self-Sustaining Data Center

Published on September 8, 2008

The title may not be 100% accurate, but I just came across an article documenting a new patent that Google just won this past August. The patent is for a floating datacenter that is run on wind power and is cooled by the water. The implications of this are obviously huge and far reaching. To put this in perspective Rackspace which is one of the larger datacenters recently bought the carcus of a very large shopping mall to host their new server facility. These datacenters are huge power hogs. If Google can move these data centers off-shore (literally) and into the vast ocean while at the same time increasing their energy efficiency, there is no limit to their capacity. The article which can be found here is worth checking out as it goes into much more detail.

 
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