Good morning everyone. I hope you all had a restful and relaxing weekend.

This morning MediaPost published two articles about the mobile device landscape in 2012. At the end of 2011 there was a lot of excitement for the new Microsoft/Nokia partnership. At the start of 2012 we heard  that they would collectively be pumping $200M into marketing their joint devices.

It is important for us at Spreed to pay attention to which devices are becoming most popular. Although our mobile web solutions are accessible via any smartphone with a browser, we don’t support native apps for platforms unless we think they are viable from an advertising perspective.

The last thing you want to do as a publisher is have to worry about managing yet another platform when the slice of your audience segment using the respective devices does not provide a return on your time or money invested.

Based on the research below it looks like 2012 will not be the year for the Microsoft mobile platform. It also indicates that the iPhone is still the most desired phone in market. Both of these posts are worthwhile reading:

Study: Windows Phone Won’t Gain Traction In 2012

A new Yankee Group report doesn’t hold much hope for Microsoft and Nokia’s combined effort to get back in the smartphone race this year. The study concluded that any smartphone platform with less than 20% market share of today’s installed base of handsets can expect that percentage to shrink even more.

iPhone Still Most Wanted Phone In 2012

Demand for the iPhone remains strong at the start of 2012, according to a new ChangeWave study. Asked in December which smartphone manufacturer or type of smartphone they planned to buy in the next 90 days, more than half (54%) of the 4,000 North American consumers surveyed named the Apple handset.