A new report was released last week by Smaato outlining the success of mobile advertising in 2009. One very surprising highlight of their report was the fact that Symbian is the leading mobile platform when it comes to engaging end-users in mobile advertising. This surprises me as I was under the impression that the iPhone was by far the leader in CTR’s. Today, Symbian released a statement responding to this report.

Symbian Dominant in Click-Through

Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. Now, I know what you’re thinking: that’s because Nokia, despite the buzz surrounding the sexier smartphone devices, remains the biggest mobile player in the world. But actually, the numbers are for the all-important click-through rates on the various platforms.

Smaato Index - Operation System CTR's Worldwide - Dec 2009