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Ford Embraced Mobile Advertising and Got its Moneys Worth – 20% CTR

Published on February 3, 2010

Mobile advertising has been a long time coming and advocates of its power have always been touting its ability to drive high level click through rates (CTRs) for advertisers. We saw a few of examples of these high CTRs in 2009, but Mobile Posse a mobile advertising firm based out of Virginia just posted some interested statistics that cannot be ignored. Mobile Posse has partnered with 5 of the major carriers in the United States to create opt-in (users have to agree to see the advertising) idle-screen advertisements. This means that when users phones are idle they are displayed an advertisement on their screen that they can then click on. If the user choses to click on the ad they are pushed to a mobile website with more information from the relevant advertiser. Over 1 million mobile users have opted into Mobile Posse’s service which allows them to view these ads.

In January Mobile Posse launched an ad campaign with Ford Motors, promoting the new Ford Taurus. The campaign displayed information about the new car on user’s idle screens and when they clicked on the advertisement they were taken to Ford’s mobile website which let them locate their closest dealer. This campaign saw a staggering 20% CTR. This means that 20% of people who saw this ad actually clicked on it and interacted with Ford’s mobile website. Typical web based ad campaigns see an average CTR of just under 1%, so a 20% campaign is not something to ignore. It is important to note that the numbers are slightly skewed because all of these users had initially opted in to see advertising on their phones, however these stats suggest that the power of mobile advertising is very real.

In an earlier post (here) we spoke about the future of mobile advertising and suggested where Apple and Spreed want to take the industry. If we can match motivated users with the type of actionable advertising capabilities that Spreed is building into our platform, it is not insane to think that by the end of 2010 we will see CTRs going well above this 20% benchmark. This is very exciting news and I would like to congratulate Mobile Posse on what appears to be a fantastic service. I know that we will be keeping an eye on them.

 
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The iPad – Good for Newspapers?

Published on January 27, 2010

So the iPad was just officially announced by Steve Jobs and overall sentiment online has been mixed. I am going to reserve my judgement until I have actually placed my eyes and hands on the device myself. However, I do want to point out that this device or one similar to it is going to completely revolutionize the PC industry.

A few posts back I talked about the impending mobile OS wars and the future of the PC industry. The launch of the iPad proves that this movement is very real and that we are going to see more of these in the near future.

What does this all mean for newspapers and media companies? Well, we saw two media demo’s today. The first was from MLB who always do a spectacular job with their interactive technology innovations. If anyone is on the cusp of making ipTV attractive for the masses it is the MLB. more importantly though was the demo from the New York Times.

Here at Spreed we are very focused on the newspaper industry and as such the iPad is a very interesting platform  for us. The NYTimes demo showed off a great looking app that really took advantage of the entire form factor to replicate and enhance the traditional newspaper experience. I love how they have integrated videos and galleries seamlessly into articles and how users can get a snapshot of every article in todays newspaper through one view.

In addition this is a much smarter platform for newspapers and magazine publishers in comparison to the Kindle. For a good year now I have been saying that the Kindle is okay, but it doesn’t satisfy the needs of readers and advertisers. The Kindle is black and white and not interactive from a media stand point. The iPad completely satisfies these holes left by the Kindle. It can do everything a Kindle can, but displays everything in color and lets people really interact with the content (a must for online advertisers these days).

Mobile platforms are exciting and there is loads of potential for innovation. Spreed is definitely going to be playing around with the iPad and helping our clients embrace this new platform. However, we suggest everyone be cautious and make sure that they understand each platform before they move onto the next one. Make sure you can sell at least some of your existing mobile inventory on your iPhone, Blackberry and Android apps before you start sinking big money into an iTab edition of your paper.

I look forward to getting my iTab and sharing my first hand findings with  you all. Please feel free to call or email me with any questions about this new platform and what it means for your organization.

 
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December Admob Metrics

Published on January 25, 2010

Admob, which was recently acquired by Google is always a great place to get useful stats on the mobile landscape. Marketers looking to understand the viability of a new smartphone platform in terms of potential ad revenue should always keep the Admob numbers in mind. I do have my questions about the validity of the Admob numbers. Nearly all of the ads it serves to smartphones are centered around Android and especially the iPhone. Therefore  it doesn’t give the greatest all-around snapshot of the mobile landscape.  Still, it provides insight into the long-term given the fact that smartphones such as Android and the iPhone represent the future of mobile devices and especially the future of the mobile Web and how to monetize it.

This months stats pointed out two very interesting items. Firstly, they noted that iPod touch numbers doubled after Christmas morning. This is to be expected (it also happened last year), but what are the implications? Publishers should understand that when building an application they must keep in mind the regularly offline iPod touch users. Spreed takes this into consideration when developing apps with our offline reading mode feature. All content is downloaded into the device when it has connectivity and reports usage back to the server when it reaches its next connection point. This means that iPod touch users (an increasingly growing market) can still use the app, download the content when in their Wi-fi network and read it on the go.

The second notable stat from this months report is that the iPhone accounted for 54% of all smartphone requests. Although it is important to take into consideration a multiple platform advertising strategy, it is clear that the iPhone is currently the best platform for displaying and seeing a return on your investment.

December 2009 Mobile Metrics Report

Today we released the December edition of our Mobile Metrics report, our monthly look at the data flowing through our network.  This month we look at several key metrics including manufacturer share, operating system share, top devices, and top smartphones for each region in our network.  At a glance, the data shows large regional differences in the devices that are accessing the mobile web.

 
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Development and Overall Use of Apps to Skyrocket in 2010

Published on January 25, 2010

Last week Mobile Marketing Watch posted an interesting article summarizing some stats from a recent DM2PR and Quattro study. I’ll let you read the article for yourselves, but the general premise is that very few people tested out mobile apps in 2009. However, those that did saw great results and as such many more marketers are planning on embracing an app strategy with the iPhone being the platform of choice.

Development and Overall Use of Apps to Skyrocket in 2010

The study indicated that many marketers took a “wait and see” approach in 2009 in terms of a mobile app strategy, stating fewer than one-half of marketers created either a mobile or social app in 2009.  Most of those surveyed plan to invest in a mobile app this year, however, with the iPhonebeing the platform of choice, followed by Android.

 
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Microsoft Releasing Zune Phone in 2 Months?

Published on January 19, 2010

This article just popped up on my Google reader just after I posted my last article about how Android is a bigger threat to Microsoft than it is to Apple. I have heard rumors of a Microsoft Zune phone for some time now but always dismissed them. Microsoft CEO Steve Ballmer has always been very adamant about following the OS only approach,

With Windows Mobile, we want to permit a range of hardware innovation, and yet, still have a pretty good experience end-to-end, with good applications, and we want the ability for software developers to target both a very high-end and a lower range or mid-range phone. And the ability to scale up and down, to work with multiple hardware vendors, to get a range of competition and innovation and price competition amongst the hardware guys is a big asset. It is certainly what our strategy is.

However, a recent article in All Things Digital has eluded to new evidence that may suggest that Microsoft is prepping to launch the Zune phone very shortly, possibly within the next two months.

Microsoft to Launch Zune Phone in 2 Months?

It’s intriguing to see that talk of Microsoft’s (MSFT)long-rumored ‘Pink’ phone project has started up again. In a note to clients today, Jefferies analyst Katherine Egbert claims that Redmond is gearing up to launch a phone based on WindowsMobile7.

“Our recent industry checks indicate Microsoft will be debuting its own phone sometime in the next two months,” Egbert writes. “We expect the new phone to debut soon, at either the Feb 15-18 Mobile World Congress conference in Barcelona Spain, or possibly at CTIA in Las Vegas one month later.”

 
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Why Android is a Bigger Threat to Microsoft than it is to Apple

Published on January 19, 2010

Everyone talks about Google Android like it is a major threat to Apple, but to be honest I think it poses a much greater threat to Microsoft. If you look back at how this scenario has played out in the PC industry with Mac OS going up against Windows you will see what I am talking about. Apple has and always will have its loyal followers and without a doubt that following will continue to grow. However, the very fact that Windows can be installed on almost any PC will always secure its position in the PC market … or will it?

Google Android is Google’s new mobile Operation System (OS). It’s an open source project that allows any cell phone manufacturer (no matter how big or small) to install a top of the line smart phone OS with a full ecosystem and community of developers supporting it. In many ways it is like Windows; just much more open. Just like Windows, Google Chrome can be installed on any mobile phone, making it a very attractive solution for hardware manufacturers. There is no doubt in my mind that like Windows did in the PC marketing, Android will do in the mobile market (that doesn’t mean it’s the best), but Apple will always have its loyal following. So how does this pose a threat to Microsoft’s main OS business?

I am going to make a bold prediction here that may or may not come true. I believe we are just beginning to see the first adoption wave of truly mobile computers. Apple is coming out with a Tablet or Slate as they call it at some point in 2010 (maybe on January 27th). In the mean time Google has proven already in 2009 that it can install its Android software on netbooks, tablets, and other portable PC’s etc. I believe that a good portion of the PC market is going to radically shift to a mobile platform as these devices go from being feature rich phones and lightweight PC’s to devices rivalling the power of your regular laptop and desktop PC. Then what is Microsoft going to do? Their mobile OS has poor adoption rates and the User Experience both on their core mobile OS and in the app store is far below subpar.

If the PC industry makes a radical shift over the next 5-10 years into a highly mobile platform and if Google does what it is currently doing and continues to make it easy for mobile hardware manufacturers to install its OS, we are going to see a very different OS landscape and Microsoft won’t be the leaders this time.

 
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Symbian Leading the Game in Mobile CTR’s

Published on January 19, 2010

A new report was released last week by Smaato outlining the success of mobile advertising in 2009. One very surprising highlight of their report was the fact that Symbian is the leading mobile platform when it comes to engaging end-users in mobile advertising. This surprises me as I was under the impression that the iPhone was by far the leader in CTR’s. Today, Symbian released a statement responding to this report.

Symbian Dominant in Click-Through

Some new December data from the mobile advertising company Smaato suggests that it’s actually Symbian that kills both the iPhone and Android. Now, I know what you’re thinking: that’s because Nokia, despite the buzz surrounding the sexier smartphone devices, remains the biggest mobile player in the world. But actually, the numbers are for the all-important click-through rates on the various platforms.

Smaato Index - Operation System CTRs Worldwide - Dec 2009

Smaato Index - Operation System CTR's Worldwide - Dec 2009

 
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Smaller Startups to Fuel M&A Fire in Mobile Ads This Year

Published on January 19, 2010

As part of our 2010 marketing strategy we are going to begin sharing interesting articles from around the mobile marketing/advertising space with all of our readers. Over the weekend GigaOm (a publication I have a lot of respect for) posted and article about how small mobile ad startups are going to fuel an M&A fire this year. Although the two biggest ad networks were recently bought up by Google and Apple, there are a lot of smaller companies that are pursuing very interesting niches in the mobile ecosystem. The article argues that these startups are going to be very attractive to some of the big boys in the next year.

Smaller Startups to Fuel M&A Fire in Mobile Ads This Year

While we may see one or two more big-budget acquisitions in mobile advertising this year, most of the M&A activity will center on smaller startups. Entrenched firms with deep pockets will look to fill out the holes in their mobile ad businesses, and independent players will forge alliances to better compete with their larger counterparts. Those deals won’t make headlines, but they will reconfigure the landscape of mobile advertising in 2010.

 
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Apple and Spreed Set to Revolutionize Mobile Advertising

Published on January 19, 2010

In the past few months we have seen some major moves in the mobile advertising industry by two of the biggest tech titans. In November Google acquired mobile ad network Admob for a reported $750-million in stock and in January Apple acquired another major mobile ad network Quattro wireless for close to $300-million. Now a Business Week article has been released stating that sources close to Steve Jobs say he is planning big things for Quattro. According to these source Mr. Jobs is planning to “revolutionize the mobile advertising industry”.

If any of you have used Admob before you will know that the majority of the ads that are served up on their network are pretty much replicas of traditional online banner ads and in most cases not well targeted and un-actionable. Mr. Jobs see’s this hole and knows the true powers of both mobile and more specifically the iPhone. Mobile advertising has the potential to be much more valuable than web based advertising both to end-users and brands. Instead of simply serving up two-dimensional banner ads that click to a mobile website, Jobs see’s the potential of utilizing the vast functionality of these smart phones to engage end-users.

Take this scenario for example. A user is checking their Yahoo Fantasy Sports app on the iPhone during Football Sunday. The phone knows which app is being used when and knows to serve up a Domino’s Pizza ad. The ad shows the latest deals from Domino’s and then lets the end-user make a call directly from the ad. The user is also then able to download a coupon from the ad directly into their phone’s photo gallery so that when the delivery boy arrives at the door they can redeem their discount. In cases like these the advertisement is adding loads of value to the end user and because they are so engaged the brand (Domino’s in this case) is happy.

Spreed believes in this methodology and is actively building these types of ads for our publishers’ advertising partners. In addition our ad platform has advanced targeting capabilities. Because we analyze every action that goes on within our apps we can begin profiling users and serving them the right ads at the right time.

These are very early days for the mobile advertising industry, however we believe, just like Steve Jobs, that this industry needs to go a lot further than simply pushing a random banner ad to an unknown end user.

 
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22 iPhone Apps I Couldn’t Live Without

Published on February 24, 2009

Note: Some of the application`s listed below are only available for iPhone`s that have been `jailbroken`. In no way whatsoever do I promote the process of `jailbreaking`your iPhone. However, if you choose to do so; I suggest the apps below:

Urban Spoon

Urban Spoon

This app has probably received the most use out of any other application on my iPhone (barring the facebook and twitter app). Urbanspoon is a well known food review site on the net. They have built a robust list of local restaurants, categorized by style and rated by a constantly expanding community.

This app is a beautiful extension of their online presence. In a nut shell it allows you to find the best restaurants around you; right now! Three slot machine esque rollers appear, one for neighbourhood, one for style of food and another for price. Simply shake your phone or click the shake button and the three rollers will begin spinning. When they stop spinning, you are shown a restarant suggestion that matches the variables the rollers landed on. If you want to get more specific about your preference, you can manually choose any one of the rollers, lock it down and it will not spin when you shake it.

I love food and am a big take out buff (what bachelor isn`t). This app has opened my eyes to loads of fantastic restaurants in the neighbourhood and is a real gem when travelling. There are loads of other features, but you will have to download it to find out more.

Where To?

Where To?‘Where to?’ picks up where Urban Spoon leaves off. If you are looking for pretty much anything around you, you can easily find it with Where To?

When loaded, the application shows a wheel of logos. I sometimes find it hard to understand what category each logo represents (food, airports, health, etc). However, once you click on an icon you will be shown a list of sub-categories to select.

Once selected you are taken to a Google Map showing you all the landmarks, for that given sub-category, around you .

It doesn’t take a genius to realize how useful this app can be. I mostly use Urban Spoon for restaurants, but if I am looking for anything else, ‘Where To?’ is my go-to source.

Upcoming

UpcomingI am a huge movie buff and if you are anything like me, there is nothing worse that sitting through an absolutely horrible flick. Upcoming, makes the process of finding movies, times and theatres completely painless.

I only use this app in one way. I go to the list of movies and click on the score tab which provides me with a descending list of movies ranked by score (based on either rottentomatoes.com or Yahoo! Movies ratings).

I can then choose a movie that seems reasonably well reviewed and see all the necessary information about it. Each movie page includes a full description of the flick and has a link to take me to the IMDB page, lets me view the trailor and even shows me the movie times from all the theatres around me.

I personally love having all this information in one place. Before, I would go to movietickets.com and search by movie theatre, but would never get any ratings. Upcoming puts everything in one place and makes it super simple for you to get the information you need. It also has a load of other features, including DVD reviews. But once again you will have to download it to find out more.

Evernote

EvernoteEvernote was one my favourite new application of 2008. It is by far the slickest and most robust note taking application out there. They support three different platforms, the PC, the Web and the iPhone. All three platforms have their own apps and all three sync with your user account.

The nice thing about Evernote is the multiple ways that you can take notes. Most note taking apps only let you write text. However, Evernote lets you write notes, take a picture of something and then indexes the text in the pic to make it searchable, and also allows for voice notes.

Their iPhone application really takes use of Apple’s platform. You can easily take a picture and record a voice note from within the application (something you can only be do by uploading an external file on the other platforms). In addition Evernote tags all your notes with the geographical coordinates of where the note was taken which in some cases can be very helpful

I keep all my notes here and keep trying to find new ways of integrating Evernote into my daily routine. The only thing I would want to see them do is turn voice notes into text or ordered lists; now THAT would be cool.

Analytics

AnalyticsOne of my biggest pet peeves about the iPhone is the lack of Flash support. Loads of sites use Flash to display dynamic content and without support for it in the iPhone I am forced to either not use the site or go back to my main PC (something I am trying to do less and less these days).

One of the sites that uses Flash, that I simply cannot do without is Google Analytics. Google Analytics tracks all of the important statistics about your online properties. Google has been shy to jump into the iPhone app space (understandably so given the release of Android) and have only created a search app that also loads up a host of their other apps, but in a website.

A unaffiliated team of developers have put together this analytics app and all I can say is that it is beyond slick. It has all the functionality one would ever want out of Google Analytics. It lets you produce most of the relevant reports and gives you the ability to define date ranges.

There is nothing better than being able to quote real time statistics in a meeting from the palm of your hand. The app isn’t free, but it’s a worth while innovation and I am more than willing to pay for software that adds value to my device.

QIK

QikQik has become all of my friends worst nightmare. Touted as THE tool for streaming mobile video to the web. I now have the ability to catch all my friends in their drunken glory and stream it right to the web. It has been adopted by loads of tech-savvy celebs including Ashton Kutcher.

Please note that Qik is only available for people with a jailbroken iPhone. However, it is also available for the Blackberry platform, making it an incredibly robust community.

Simply pull your iPhone out of your point, click record and within seconds your stream can be viewed live on the web.

Tweetie

Tweetie

I am a rather heavy twitter user and in the past I have been sorely disappointed by the quality of twitter apps on the iPhone.

Both Twitterfon and Twitterlicious constantly crashed on me leaving me twitterless in in the wild (not something I feel comfortable with anymore).

I decided to drop the $2.00 that Tweetie costs after hearing some great reviews. I wasn’t disappointed. Tweetie hasnt crashed on me once yet and has some really nice extra features that makes this my choice for Twitter on the iPhone.

The list of cool features includes, attaching photos from the phone, emailing tweets, and syncing cool links you see with your instapaper account (see the instapaper review below). Everyone has their own favourite when it comes to twitter on the iPhone, but Tweetie undoubtedly gets my vote.

Facebook

FacebookIf you don’t know about Facebook, then get out from under that rock, stop reading my blog and go get yourself an account. But seriously, I don’t think it’s necessary to give an explanation about Facebook here.

The iPhone app has been around since the app store launched and since then they have made loads of great updates.

Users can take photos, tag them, comment on them and upload them to their account. You can make comments on pretty much anything. I personally love the chat and inbox facility.

I hardly ever login to my web based Facebook account anymore. I usually keep iPhone beside me with the Facebook app open. I always recommend this as the first app anyone should download when they get a new iPhone.

WordPress

WordpressWordPress is my favourite blogging platform period. I have used blogspot and a whole host of others before, but WordPress just takes the cake on so many levels.

The iPhone app is something to be desired, but it does what it needs to do.

Users can easily write a new post, read existing posts, and publish drafts.

I personally would like to see comment moderation and the ability to upload photo’s and for a while I could have sworn these were available in the app, but recently they are nowhere to be found.

If you use WordPress to run your blog, there is no doubt in my mind that you should download this app. It makes writing posts on the go quick and simple and if that is all Wordpres is aiming for in this app, they have done a superb job!

The Globe and Mail

The Globe and MailNow I have to be honest here. My team and I were the ones who developed this application for the Globe. I personally think that ‘mobile’ is going to be gigantic for the newspaper industry. They are in a serious state of restructuring right now, but when the dust settles I have no doubt all of the papers will start building out their mobile strategy and finding news ways to use the iPhone platform specifically to engage new users and generate revenue.

When I first got my iPhone, I was rather surprised that there were no Canadian news applications. I hate using safari to browse news sites. It’s hard to navigate and absolutely impossible to find the story that I am looking for. Native apps are the only way to organize and present the news in a fast, easy and readable manner.

Luckily, as of last week, The Globe and Mail launched their native iPhone application. It’s a no frills kind of app which makes browsing through sections and getting all the Globe’s content dead simple.

All your G&M articles are now in your pocket all the time. No more messing around with large, awakward newspapers. This is especially helpful on the subway.

The Globe is planning on building this application out and adding more features that will take use of the platform. I am excited to be building out this property. If you are Canadian (which I obviously am), this is a must download. Alternatively, if you are American or just really dig US news, use the USA Today app, it is currently the best news application available.

Bloomberg

BloombergOh, IAMGOLD Corp, how much I love thee, but not as much as I love the Bloomberg app. The bottom line here is that bloomberg has done a financial application right.

At its very basic level the application lets you read all the financial news from Bloomberg’s online portal. However they also have a list of all the markets with detailed information and charts on each.

You can also upload your entire stock portfolio which makes it dead easy to stay up to date on how much money you losing or making (mostly losing these days).

If you are invested in the stock market then Bloomberg is a must have on your iPhone.

Tipulator

TipulatorTipulator reminds me a lot of the Seinfeld episode where Jerry buys his father a brother organizer. Instead of realizing all the functionality in the device his father goes straight for the calculator and beams about how he can now calculate tips.

Well, Mr. Seinfeld, your life just got that much easier. The tipulator is a great app for going out for dinner with big groups of people

Simply define how much the meal was, what % you want to tip, and choose how you want to divide the bill.

The app gives you a total and how much each person owes. So simple, yet so necessary for numble-skulls like me.

iPedia+

iPedia+iPedia+ is the official Wikipedia application the iPhone. Developed by a friend of mine, Hampton Catlin, this app does everything you would want a Wikipedia app to do. Hampton is driving Wikipedias entire mobile strategy (not just the iPhone). T

he app is fast loading, quick to search, allows you to bookmark and even lets you increase font size (for those blind members of the GenY community). I don’t use Wikipedia religiously, but this is a great tool to have in your pocket.


Stanza

StanzaGiven my love for newspapers on the iPhone, it is no surprise that I love reading books on the device as well. A lot of developers have come out with iPhone apps either of books or simply applications that let you read your existing ebooks.

The reason I love Stanza so much is that it connects with a vast selection of online libraries. Feeling a little bored over the weekend? Simply open Stanza, browse the library and download a book in seconds.

Some people don’t like the idea of reading on these devices. Personally, I found it more enjoyable than reading a paper back. I blazed through each of the books I downloaded and found it especially comfortable in landscape mode. A tip of the hat to Stanza for tackling another sector of the publishing industry.

In addition I just heard that Stanza is incorporating DRM support into their platform. This means that all the traditional publishers will begin rolling out their content to Stanza’s online library. This is exciting stuff for Stanza and the publishing industry as a whole.

Instapaper

InstapaperInstapaper is a cool little app that lets you sync webpages you find on your desktop with your iPhone.

If you find a really cool article that you want to read, but dont have the time for right now, simply click the read later button in your browser. The next time you sync instapaper the page will be loaded in the list and ready to read.

You do need a internet connection to sync the articles, but once they are in your list you are able to read them offline. Currently this is my go to tool for reading on the subway.

As mentioned earlier Instapaper has a very nice integration with Tweetie that lets Tweetie users push articles they see in their feed over to their Instapaper account; VERY COOL!

Shazam

ShazamShazam is my go to move if I want to show off just how cool the iPhone is. From the looks of it, Shazam is a really simple app, but they have so much stuff going on in the back (may favourite kind of app).

Song playing on the radio that you love but just dont know the name of? Turn on Shazam and instruct it to listen. It will take a short snip of the song and come back with the name, title and artist. It’s absolutely unreal!

In addition it gives you references to the song on YouTube and even lets you purchase it right there and then through iTunes.

Shazam is a beautiful app and a great business model.

Fring

FringFring save my life! Seriously, though I would have been stranded in Aswan, Egypt with no money if it were not for Fring.

Fring is a simple chat client that syncs with all the major instant messengers. Most importantly though, it syncs with your Skype and SkypeOut account.

While in Egypt I used this to contact my bank which refused to honour any of the Egyptian banks in Aswan. I had no money and knew very little Arabic. There was no way I was going to be able ot use a phone if it wasnt for fring. I simply found a wifi spot and was immediately connected.

Fring is simple to use, the call quality is great and will always have a place on my iPhone. It currently only lets you use Skype over WiFi, but some adventurous souls have hacked it to work over 3G as well (making long distance calls dirt cheap). I tried hacking it myself and ended up frying my iPhone. I wouldn’t suggest doing the same, but if your adventurous, give it a try.

Snapture

SnaptureSnapture is another one of those sneaky apps that you can only use if you have unlocked your iPhone. Apple will not let them distribute through the iTunes App Store because it directly competes against their pre-installed camera. This is a shame because Snapture is head over heals better than what Apple has to offer.

I decided to pay for the premium version of this app, which lets you zoom in (something Apples camera wont let you do), change the colour filter, take timed, shots and a whole host of other add-on’s.

Non-premium owners still get to zoom in and take pictures, but they don’t get to use all the other cool features this app has to offer.

Snapture takes great quality shots. If you chose to unlock your phone you should definitely down Snapture and toss them some cash while you’re at it; they have done a great job!

Boss Preferences

BossPrefsYet again another app for jailbroken and unlocked phones. Boss preferences is a more direct way to change important settings on the iPhone.

Currently, iPhone users must dig deep into their settings to turn WiFi on/of or reset any of their network settings for that fact. Boss Prefs just makes everything super simple.

The other thing I really like about Boss Preferences is that it lets me hide icons on the iPhone. Apple will not let you delete any of their apps from your phone. If you download applications like Snapture, it is pointless having the camera app on your phone at the same time. Boss Prefs takes care of that for you by giving you complete control over your iPhone Spring Board.

It has a few other cool features in it that let you customize your phone, but I will let you figure those out for yourselves ;)

Intelliscreen

IntelliscreenIntelliscreen (another app for jailbroken iPhone’s) transformed my iPhone from a internetmedia tool to an internet, media AND business tool. My main problem with the iPhone was that it didnt really display any of my daily information in an intuitive way like the Blackberry does. This is a serious issue for people that are always on the run and need to know what is coming up. I don’t want to have to dig deep into my calendar every time I have to find out what’s next; I just want it there, right in front of me.

Intelliscreen let you completely customize your iPhone locked screen. I currently have my calendar, my new emails, the weather and some RSS feeds on the screen, but the options and endless.

In addition Intelliscreen also has a one button to call function which lets you press the home button to pull up your favourite contacts. This makes life very simple. It has without a doubt changed my impression of the iPhone for the better and I had no problem forking over the $10 this app cost.

Air Sharing

Air SharingAir Sharing is a nifty little app that turns your iPhone into a USB key. It doesnt get much use on my iPhone, but I plan on trying to integrate it more into my daily usage.

Simply connect the iPhone to the same WiFi network as the computer you are using and attach the URL the app gives you as a network drive and BAM, pure storage goodness.

The app works perfectly and has no flaws other than that fact that it is not the easiest thing to setup the first time. However, once it is connected, it’s always connected. Simply drag and drop files into the connected network drive and you’re set to go.

PDANet

PDANetFor some reason Apple is not letting tethering apps into the app store (probably due to carrier demands), so you will need to unlock your phone for this one.

Tethering allows mobile data users to connect their PC’s to their mobile device and use it as a modem.

PDANet is very simple. You can either plug it in via your USB port or tether it through an Ad-Hoc WiFi connection. It work’s perfectly and my laptop blazes along with Rogers 3G network.

I highly recommend it to anyone who is ever on the road.

And ladies and gents, that is all I have for you. I know this was a long one to get through, but I needed to get these all off my chest. I tried my hardest to keep it regionally ambiguous. The only two apps that I left off the list (which I really do love) are the TrafficCA app, which gives you all the updated traffic cameras from Toronto and the Red Rocket app which gives you all the TTC subway, bus and streetcar info. Would love to hear all your thoughts on these apps as you play around with them as well as any suggestions you folks have for me. Until then my friends; ciao!


 
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© Dave Coleman 2012
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