While watching the Charlie Rose show a week ago I saw this interesting interview about the iPad. It is definitely worth a watch for anyone in the media industry. [youtube=http://www.youtube.com/watch?v=Ysq7mmGaWoU&hl=en_US&fs=1&color1=0x006699&color2=0x54abd6]
Apple Banning Location Based Advertising? – We Don’t Think So
We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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Apple Banning Location Based Advertising? – We Don’t Think So
We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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Apple Grabs 25% of the Smart Phone Market, but RIM Still in the Lead
A Comscore study on the state of the US mobile market was just released and shows that the iPhone’s popularity still continues to grow. The iPhone has increased its market share from 24.1% in September 2009 to 25.3% in December 2009. The Blackberry which has always held a dominant position has declined from 42.6% to
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Monday Morning Mobile Round Up – Mobile Advertising, The Olympics and A Strong 2010
Happy Monday morning everyone. I hope you all had a great weekend. I know everyone is busy getting ready for the week ahead, so instead of giving you a few long posts I have decided to share some of my weekend reading with you. Mobile ad campaigns 5 times more effective than online: InsightExpress study
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Branded Mobile Apps or App Sponsorships? The Lost Art of Sponsorship
An interesting post came up on Mobile Marketing Watch yesterday about the resurgence of application sponsorships. The post cites an article written by Steve Smith of MediaPost. I will let Steve do the heavy lifting, but in summary the article states that not every brand translates well into a mobile application. If you do not have
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Ford Embraced Mobile Advertising and Got its Moneys Worth – 20% CTR
Mobile advertising has been a long time coming and advocates of its power have always been touting its ability to drive high level click through rates (CTRs) for advertisers. We saw a few of examples of these high CTRs in 2009, but Mobile Posse a mobile advertising firm based out of Virginia just posted some
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The iPad – Good for Newspapers?
So the iPad was just officially announced by Steve Jobs and overall sentiment online has been mixed. I am going to reserve my judgement until I have actually placed my eyes and hands on the device myself. However, I do want to point out that this device or one similar to it is going to
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December Admob Metrics
Admob, which was recently acquired by Google is always a great place to get useful stats on the mobile landscape. Marketers looking to understand the viability of a new smartphone platform in terms of potential ad revenue should always keep the Admob numbers in mind. I do have my questions about the validity of the
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Microsoft Releasing Zune Phone in 2 Months?
This article just popped up on my Google reader just after I posted my last article about how Android is a bigger threat to Microsoft than it is to Apple. I have heard rumors of a Microsoft Zune phone for some time now but always dismissed them. Microsoft CEO Steve Ballmer has always been very adamant
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