Over the past three years we have heard a lot about the decline of newspaper advertising revenue and falling subscriptions. Although some analysts may be predicting doom and gloom for the industry others believe there is still a lot of opportunity for newspapers, especially in the local advertising space. Newspapers have something special, especially in
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This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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More exciting news today/yesterday on the heels of the Mobile World Congress; Microsoft has allowed a few reporters/bloggers to play with their new Windows Mobile 7 platform. To say that I am surprised is an understatement. Some of you may remember a post I wrote a short while back about Google’s Android and Chrome OS
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More exciting news today/yesterday on the heels of the Mobile World Congress; Microsoft has allowed a few reporters/bloggers to play with their new Windows Mobile 7 platform. To say that I am surprised is an understatement. Some of you may remember a post I wrote a short while back about Google’s Android and Chrome OS
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So the iPad was just officially announced by Steve Jobs and overall sentiment online has been mixed. I am going to reserve my judgement until I have actually placed my eyes and hands on the device myself. However, I do want to point out that this device or one similar to it is going to
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Last week Mobile Marketing Watch posted an interesting article summarizing some stats from a recent DM2PR and Quattro study. I’ll let you read the article for yourselves, but the general premise is that very few people tested out mobile apps in 2009. However, those that did saw great results and as such many more marketers are
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Note: Some of the application`s listed below are only available for iPhone`s that have been `jailbroken`. In no way whatsoever do I promote the process of `jailbreaking`your iPhone. However, if you choose to do so; I suggest the apps below: Urban Spoon This app has probably received the most use out of any other application
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In November of 2008, Anthony (our CEO), Suhail (our CTO) and I had the privilege to attend the Web 2.0 Summit in San Francisco. This was my first chance to experience San Francisco. Just a little personal background: I am a young guy and have been a techie my entire life; pretty much ever since
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Dan Woods, who is the Associate Publisher for O’Reilly’s Media Makers Division was just recently interviewed by the Magazine Publishers Association. O’Reilly is one of those forward thinking publishing houses who really understands the digital space and is not afraid to take risks here and there for the sake of innovation. Dan talks about how Make and Craft magazines
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