The good folks at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.” Although this still may no be the year of mobile advertising, this graphic certainly paints the picture for hockey stick growth in the industry. It is very important that publishers think about their mobile advertising
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Over the past three years we have heard a lot about the decline of newspaper advertising revenue and falling subscriptions. Although some analysts may be predicting doom and gloom for the industry others believe there is still a lot of opportunity for newspapers, especially in the local advertising space. Newspapers have something special, especially in
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eMarketer Thursday released an updated ad forecast predicting that online would surpass print ad spending this year. “U.S. online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.50 billion this year, pushing it ahead of total spending on print newspapers and magazines,” the research aggregator
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According to EMarketer, contextual relevant ads are seeing significantly higher clickthrough rates in mobile.
According to Nielsen’s State of the Media: Consumer Usage Report
This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
(More)…
Apple, who are notorious for their big media events, made their official announcement of the iPhone/iPod Touch OS 4.0 features today. There are loads of new features to go through, but I will do my best highlighting the most important ones here. Firstly some statistics: 300,000 iPad sold on first day of sales. 450,000 iPads
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Apple, who are notorious for their big media events, made their official announcement of the iPhone/iPod Touch OS 4.0 features today. There are loads of new features to go through, but I will do my best highlighting the most important ones here. Firstly some statistics: 300,000 iPad sold on first day of sales. 450,000 iPads
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Retail advertising is the engine of newspaper revenue. Of the $13,356.2 billion spend on national and retail advertising in Q’3 2009, 77% came from retail. As retailers and newspapers continue to test new ways to engage shoppers, flyers are and will remain an connection bewteen retailers and their customers. According to Matthew Tilley, COO of Inmar quoted
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