The good folks at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.” Although this still may no be the year of mobile advertising, this graphic certainly paints the picture for hockey stick growth in the industry. It is very important that publishers think about their mobile advertising
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It is of no surprise that the app market is on fire right now. Almost every brand and publishers has some form of mobile presence, some with more than just one app in each of the respective app stores. I can still remember April 23rd, 2009 when iTunes had just hit it’s 1 Billionth application
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This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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Apple, who are notorious for their big media events, made their official announcement of the iPhone/iPod Touch OS 4.0 features today. There are loads of new features to go through, but I will do my best highlighting the most important ones here. Firstly some statistics: 300,000 iPad sold on first day of sales. 450,000 iPads
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Apple, who are notorious for their big media events, made their official announcement of the iPhone/iPod Touch OS 4.0 features today. There are loads of new features to go through, but I will do my best highlighting the most important ones here. Firstly some statistics: 300,000 iPad sold on first day of sales. 450,000 iPads
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The European Interactive Advertising Association (EIAA) recently released a study on European usage of the mobile web. According the EIAA a whopping 71 million European’s use the mobile web on a weekly basis. They also found that on average European surf the web for an average of 6.4 hours a week. Where the study falls
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http://blog.flurry.com/bid/31376/Flurry-Smartphone-Industry-Pulse-February-2010?source=Blog_Email_[Flurry+Smartphone+In]
Yesterday, The Pew Research Center released a new report on the state of news consumers, specifically focusing on the behaviors and habits of digital consumers. What was interesting about this report was the focus that it put on mobile. Click here to be taken to the mobile section of the report. In summary the report
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Yesterday, The Pew Research Center released a new report on the state of news consumers, specifically focusing on the behaviors and habits of digital consumers. What was interesting about this report was the focus that it put on mobile. Click here to be taken to the mobile section of the report. In summary the report
(More)…
