Okay, we are clearly in an infographic mood today. The graphic below was developed by the folks over at Text Marketer about avoiding the “7 deadly sins of mobile marketing.”
Local Mobile Advertising Set for Hockey Stick Growth Over Next 5 Years
Over the past three years we have heard a lot about the decline of newspaper advertising revenue and falling subscriptions. Although some analysts may be predicting doom and gloom for the industry others believe there is still a lot of opportunity for newspapers, especially in the local advertising space. Newspapers have something special, especially in
(More)…
Chart of the Day: 33pc of tablet and/or smartphone users downloaded news apps (note free vs paid apps)
According to Nielsen’s State of the Media: Consumer Usage Report
Will HTML5 Replace Native Apps in the Future?
Here at Spreed we believe that HTML5 is important, but believe it will be framed within the native applications ecosystem. Others like Business Insider’s, Pascal-Emmanuel Gobry, believe that HTML5 is still going to take a while to be a mass market tool and that before it does become a standalone tool it will be frame within a native application (like the recent Facebook apps).
More Proof from Flurry that the App Economy is Heating Up
Last summer, Flurry published a report detailing how the average smartphone user, for the first time ever, began spending more time in their mobile applications than they do browsing the web. Updating the analysis, Flurry finds the usage gap continues to widen. Let’s look at the updated numbers.
The Mobile Device Landscape Won’t Change Much in 2012
This morning MediaPost published two articles about the mobile device landscape in 2012. At the end of 2011 there was a lot of excitement for the new Microsoft/Nokia partnership. At the start of 2012 we heard that they would collectively be pumping $200M into marketing their joint devices.
From 1 Billion Downloads in 9 Months to 1 Billion Downloads in 7 Days
It is of no surprise that the app market is on fire right now. Almost every brand and publishers has some form of mobile presence, some with more than just one app in each of the respective app stores. I can still remember April 23rd, 2009 when iTunes had just hit it’s 1 Billionth application
(More)…
Why iPad Adaptation is an Uphill Battle for Incumbent Publishers
A great post appeared on the O’Reilly Tools of Change for Publishing blog today by Andrew Savikas about the new Popular Science+ iPad application. He makes a great point and one that we have been advising a number of our clients to remember. When publishing on the iPad ensure that your content in dynamic and
(More)…
The iPad Frenzy
So it’s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, however the look and feel of a newspaper on its brilliant high resolution screen is
(More)…
The iPad Frenzy
So it’s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, however the look and feel of a newspaper on its brilliant high resolution screen is
(More)…
