It is of no great surprise that the team at Spreed believes that location is an extremely large part of the mobile mix. Location targeting can be used for displaying more relevant content to users, but it can also be extremely effective as a form of targeting for advertisers. Spreed has been on the forefront
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NPD’s latest insight suggests that iOS and Android will see a more heated than ever battle in the months ahead to determine the superior smartphone operating system in terms of market share.
Here at Spreed we believe that HTML5 is important, but believe it will be framed within the native applications ecosystem. Others like Business Insider’s, Pascal-Emmanuel Gobry, believe that HTML5 is still going to take a while to be a mass market tool and that before it does become a standalone tool it will be frame within a native application (like the recent Facebook apps).
For the past two years we have heard a lot about iAds, Apple’s premium advertising network. IDC reported in December that Apple’s share of the mobile ad market has been in decline, slipping from 19% in 2010 to 15% last year. Meanwhile, Google leads the field with 24% of ad revenue — followed by Millennial Media with 17%, according to IDC estimates of what the market researcher says was a $2.1 billion-dollar mobile ad market in 2011.
This morning MediaPost published two articles about the mobile device landscape in 2012. At the end of 2011 there was a lot of excitement for the new Microsoft/Nokia partnership. At the start of 2012 we heard that they would collectively be pumping $200M into marketing their joint devices.
It is of no surprise that the app market is on fire right now. Almost every brand and publishers has some form of mobile presence, some with more than just one app in each of the respective app stores. I can still remember April 23rd, 2009 when iTunes had just hit it’s 1 Billionth application
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http://seekingalpha.com/article/193140-apple-and-newspapers-one-hand-will-wash-the-other
