For the past two years we have heard a lot about iAds, Apple’s premium advertising network. IDC reported in December that Apple’s share of the mobile ad market has been in decline, slipping from 19% in 2010 to 15% last year. Meanwhile, Google leads the field with 24% of ad revenue — followed by Millennial Media with 17%, according to IDC estimates of what the market researcher says was a $2.1 billion-dollar mobile ad market in 2011.
From 1 Billion Downloads in 9 Months to 1 Billion Downloads in 7 Days
It is of no surprise that the app market is on fire right now. Almost every brand and publishers has some form of mobile presence, some with more than just one app in each of the respective app stores. I can still remember April 23rd, 2009 when iTunes had just hit it’s 1 Billionth application
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Apple Banning Location Based Advertising? – We Don’t Think So
We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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Apple Banning Location Based Advertising? – We Don’t Think So
We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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