After nearly five incredible years of working at Spreed, I have made the difficult decision to move on. As of this coming Monday, I am very excited to announce that I will be joining the Google team as their Media Solutions Lead. As you can all imagine this was not an easy decision. I have
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One in four American adults now has a smartphone, and one in five owns a tablet. And 27 percent of Americans are getting news on mobile devices — increasingly across different platforms. That’s according to the Pew Research Center’s Project for Excellence in Journalism, and its annual report on the State of the News Media in
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Readers on mobile devices are generally more time-poor, specific-reason focused, and armed with a different viewing method (a small screen) — and many are ready to go away if not instantly engaged or informed.
It is of no great surprise that the team at Spreed believes that location is an extremely large part of the mobile mix. Location targeting can be used for displaying more relevant content to users, but it can also be extremely effective as a form of targeting for advertisers. Spreed has been on the forefront
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Here’s a great deck provided by the IAB on mobile creative. I am sure a number of these slides have useful data and content that can be used when pitching advertising clients. Trends, Opportunities, and Best Practices in Mobile Creative View more presentations from IABmembership
Okay, we are clearly in an infographic mood today. The graphic below was developed by the folks over at Text Marketer about avoiding the “7 deadly sins of mobile marketing.”
The good folks at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.” Although this still may no be the year of mobile advertising, this graphic certainly paints the picture for hockey stick growth in the industry. It is very important that publishers think about their mobile advertising
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Over the past three years we have heard a lot about the decline of newspaper advertising revenue and falling subscriptions. Although some analysts may be predicting doom and gloom for the industry others believe there is still a lot of opportunity for newspapers, especially in the local advertising space. Newspapers have something special, especially in
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eMarketer Thursday released an updated ad forecast predicting that online would surpass print ad spending this year. “U.S. online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.50 billion this year, pushing it ahead of total spending on print newspapers and magazines,” the research aggregator
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According to EMarketer, contextual relevant ads are seeing significantly higher clickthrough rates in mobile.
