One in four American adults now has a smartphone, and one in five owns a tablet. And 27 percent of Americans are getting news on mobile devices — increasingly across different platforms. That’s according to the Pew Research Center’s Project for Excellence in Journalism, and its annual report on the State of the News Media in
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Readers on mobile devices are generally more time-poor, specific-reason focused, and armed with a different viewing method (a small screen) — and many are ready to go away if not instantly engaged or informed.
Okay, we are clearly in an infographic mood today. The graphic below was developed by the folks over at Text Marketer about avoiding the “7 deadly sins of mobile marketing.”
The good folks at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.” Although this still may no be the year of mobile advertising, this graphic certainly paints the picture for hockey stick growth in the industry. It is very important that publishers think about their mobile advertising
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Over the past three years we have heard a lot about the decline of newspaper advertising revenue and falling subscriptions. Although some analysts may be predicting doom and gloom for the industry others believe there is still a lot of opportunity for newspapers, especially in the local advertising space. Newspapers have something special, especially in
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eMarketer Thursday released an updated ad forecast predicting that online would surpass print ad spending this year. “U.S. online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.50 billion this year, pushing it ahead of total spending on print newspapers and magazines,” the research aggregator
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Mediapost reported this morning on some very interesting data that Facebook provided at the end of 2011 which has broad implications for digital publishers.
This morning MediaPost published two articles about the mobile device landscape in 2012. At the end of 2011 there was a lot of excitement for the new Microsoft/Nokia partnership. At the start of 2012 we heard that they would collectively be pumping $200M into marketing their joint devices.
MediaPost submitted an interesting article last Friday regarding the Audit Bureau of Circulation and their decision to include mobile page views into their new data points for newspaper readership. For those who do not know the ABC measures the readership of newspapers both offline and online. The inclusion of mobile readership into these numbers bodes
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This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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