This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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http://blog.flurry.com/bid/31376/Flurry-Smartphone-Industry-Pulse-February-2010?source=Blog_Email_[Flurry+Smartphone+In]
Are your retail advertising partners not sure whether your mobile property is the right place for them to advertise? Do you keep hearing questions from them about whether people actual make purchases through their mobile phones? Here are some useful articles to help answer their questions. People are indeed doing product research and purchasing items
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An interesting opinion piece popped up on Mobile Marketer today talking about the advantages of mobile marketing over online marketing. Mobile marketing has been touted as one of the most powerful new forms of engagement for some time now. Its ability to target the right users with highly interactive content at the right time makes
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We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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A Comscore study on the state of the US mobile market was just released and shows that the iPhone’s popularity still continues to grow. The iPhone has increased its market share from 24.1% in September 2009 to 25.3% in December 2009. The Blackberry which has always held a dominant position has declined from 42.6% to
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Happy Monday morning everyone. I hope you all had a great weekend. I know everyone is busy getting ready for the week ahead, so instead of giving you a few long posts I have decided to share some of my weekend reading with you. Mobile ad campaigns 5 times more effective than online: InsightExpress study
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An interesting post came up on Mobile Marketing Watch yesterday about the resurgence of application sponsorships. The post cites an article written by Steve Smith of MediaPost. I will let Steve do the heavy lifting, but in summary the article states that not every brand translates well into a mobile application. If you do not have
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