The good folks at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.” Although this still may no be the year of mobile advertising, this graphic certainly paints the picture for hockey stick growth in the industry. It is very important that publishers think about their mobile advertising
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eMarketer Thursday released an updated ad forecast predicting that online would surpass print ad spending this year. “U.S. online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.50 billion this year, pushing it ahead of total spending on print newspapers and magazines,” the research aggregator
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According to Nielsen’s State of the Media: Consumer Usage Report
Here at Spreed we believe that HTML5 is important, but believe it will be framed within the native applications ecosystem. Others like Business Insider’s, Pascal-Emmanuel Gobry, believe that HTML5 is still going to take a while to be a mass market tool and that before it does become a standalone tool it will be frame within a native application (like the recent Facebook apps).
Last summer, Flurry published a report detailing how the average smartphone user, for the first time ever, began spending more time in their mobile applications than they do browsing the web. Updating the analysis, Flurry finds the usage gap continues to widen. Let’s look at the updated numbers.
A great post appeared on the O’Reilly Tools of Change for Publishing blog today by Andrew Savikas about the new Popular Science+ iPad application. He makes a great point and one that we have been advising a number of our clients to remember. When publishing on the iPad ensure that your content in dynamic and
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So it’s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, however the look and feel of a newspaper on its brilliant high resolution screen is
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So it’s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, however the look and feel of a newspaper on its brilliant high resolution screen is
(More)…
The European Interactive Advertising Association (EIAA) recently released a study on European usage of the mobile web. According the EIAA a whopping 71 million European’s use the mobile web on a weekly basis. They also found that on average European surf the web for an average of 6.4 hours a week. Where the study falls
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http://seekingalpha.com/article/193140-apple-and-newspapers-one-hand-will-wash-the-other
