Last week at the Mobile World Congress, the BBC announced its plans to launch two iPhone applications. Until now the BBC has had a rather weak presence in the app store. Their app simply displayed a list of new articles from their site and then launched a web based version of the article in a
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More exciting news today/yesterday on the heels of the Mobile World Congress; Microsoft has allowed a few reporters/bloggers to play with their new Windows Mobile 7 platform. To say that I am surprised is an understatement. Some of you may remember a post I wrote a short while back about Google’s Android and Chrome OS
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More exciting news today/yesterday on the heels of the Mobile World Congress; Microsoft has allowed a few reporters/bloggers to play with their new Windows Mobile 7 platform. To say that I am surprised is an understatement. Some of you may remember a post I wrote a short while back about Google’s Android and Chrome OS
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As most of you who have been following the mobile ecosystem know, this week is the Mobile World Congress in Barcelona. MWC is the premiere international conference for all things mobile. Think of it as the worldwide version of CTIA. Although attendance sounds like it is thinner than other years it seems that the general
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While watching the Charlie Rose show a week ago I saw this interesting interview about the iPad. It is definitely worth a watch for anyone in the media industry. [youtube=http://www.youtube.com/watch?v=Ysq7mmGaWoU&hl=en_US&fs=1&color1=0x006699&color2=0x54abd6]
We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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A Comscore study on the state of the US mobile market was just released and shows that the iPhone’s popularity still continues to grow. The iPhone has increased its market share from 24.1% in September 2009 to 25.3% in December 2009. The Blackberry which has always held a dominant position has declined from 42.6% to
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Happy Monday morning everyone. I hope you all had a great weekend. I know everyone is busy getting ready for the week ahead, so instead of giving you a few long posts I have decided to share some of my weekend reading with you. Mobile ad campaigns 5 times more effective than online: InsightExpress study
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An interesting post came up on Mobile Marketing Watch yesterday about the resurgence of application sponsorships. The post cites an article written by Steve Smith of MediaPost. I will let Steve do the heavy lifting, but in summary the article states that not every brand translates well into a mobile application. If you do not have
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