Mobile advertising has been a long time coming and advocates of its power have always been touting its ability to drive high level click through rates (CTRs) for advertisers. We saw a few of examples of these high CTRs in 2009, but Mobile Posse a mobile advertising firm based out of Virginia just posted some
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So the iPad was just officially announced by Steve Jobs and overall sentiment online has been mixed. I am going to reserve my judgement until I have actually placed my eyes and hands on the device myself. However, I do want to point out that this device or one similar to it is going to
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Admob, which was recently acquired by Google is always a great place to get useful stats on the mobile landscape. Marketers looking to understand the viability of a new smartphone platform in terms of potential ad revenue should always keep the Admob numbers in mind. I do have my questions about the validity of the
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Last week Mobile Marketing Watch posted an interesting article summarizing some stats from a recent DM2PR and Quattro study. I’ll let you read the article for yourselves, but the general premise is that very few people tested out mobile apps in 2009. However, those that did saw great results and as such many more marketers are
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This article just popped up on my Google reader just after I posted my last article about how Android is a bigger threat to Microsoft than it is to Apple. I have heard rumors of a Microsoft Zune phone for some time now but always dismissed them. Microsoft CEO Steve Ballmer has always been very adamant
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Everyone talks about Google Android like it is a major threat to Apple, but to be honest I think it poses a much greater threat to Microsoft. If you look back at how this scenario has played out in the PC industry with Mac OS going up against Windows you will see what I am
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A new report was released last week by Smaato outlining the success of mobile advertising in 2009. One very surprising highlight of their report was the fact that Symbian is the leading mobile platform when it comes to engaging end-users in mobile advertising. This surprises me as I was under the impression that the iPhone
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As part of our 2010 marketing strategy we are going to begin sharing interesting articles from around the mobile marketing/advertising space with all of our readers. Over the weekend GigaOm (a publication I have a lot of respect for) posted and article about how small mobile ad startups are going to fuel an M&A fire
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In the past few months we have seen some major moves in the mobile advertising industry by two of the biggest tech titans. In November Google acquired mobile ad network Admob for a reported $750-million in stock and in January Apple acquired another major mobile ad network Quattro wireless for close to $300-million. Now a
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Note: Some of the application`s listed below are only available for iPhone`s that have been `jailbroken`. In no way whatsoever do I promote the process of `jailbreaking`your iPhone. However, if you choose to do so; I suggest the apps below: Urban Spoon This app has probably received the most use out of any other application
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