It is often a habit of mobile developers to crunch every piece of functionality they can into their apps. This is a fatal flaw in many of the applications that we see built for newspapers and media companies today. There is a very fine line that needs to be drawn between user experience (UX) and
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Are your retail advertising partners not sure whether your mobile property is the right place for them to advertise? Do you keep hearing questions from them about whether people actual make purchases through their mobile phones? Here are some useful articles to help answer their questions. People are indeed doing product research and purchasing items
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Yesterday, The Pew Research Center released a new report on the state of news consumers, specifically focusing on the behaviors and habits of digital consumers. What was interesting about this report was the focus that it put on mobile. Click here to be taken to the mobile section of the report. In summary the report
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Yesterday, The Pew Research Center released a new report on the state of news consumers, specifically focusing on the behaviors and habits of digital consumers. What was interesting about this report was the focus that it put on mobile. Click here to be taken to the mobile section of the report. In summary the report
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Last week retail executives descended upon Palm Desert, California for the annual eTail West conference. ETail West is North America’s leading multi-channel retail event, so why is this of interest to Spreed, publishers and media executives? At the end of the week over 150 of the top executives opted in to stick around for an
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January’s Admob report came out and there were some very interesting statistics that were released around app usage and user purchasing habits. Some of the more compelling statistics are: iPod touch owners download an average of 12 applications a month, 37 percent more than iPhone and Android users who download approximately nine new apps. webOS
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January’s Admob report came out and there were some very interesting statistics that were released around app usage and user purchasing habits. Some of the more compelling statistics are: iPod touch owners download an average of 12 applications a month, 37 percent more than iPhone and Android users who download approximately nine new apps. webOS
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The UK’s Guardian is one of the most innovative newspapers in the world when it comes to digital media. About two months ago they launched their iPhone app which costs $3.99 in the iTunes app store. In only two months they have broken the 100,000 download mark which means they have made a staggering $400,000
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The UK’s Guardian is one of the most innovative newspapers in the world when it comes to digital media. About two months ago they launched their iPhone app which costs $3.99 in the iTunes app store. In only two months they have broken the 100,000 download mark which means they have made a staggering $400,000
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An interesting opinion piece popped up on Mobile Marketer today talking about the advantages of mobile marketing over online marketing. Mobile marketing has been touted as one of the most powerful new forms of engagement for some time now. Its ability to target the right users with highly interactive content at the right time makes
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