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The iPad Frenzy

So it’s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, however the look and feel of a newspaper on its brilliant high resolution screen is

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How to do Clever Mobile Advertising in 2010? Don’t copy web!

This is a guest post from Tomi Ahonen. Tomi is an author of six bestselling hardcover books and three eBooks, who is greatly respected by his peers and is referenced in over 60 books by other authors. He speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi

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How to do Clever Mobile Advertising in 2010? Don’t copy web!

This is a guest post from Tomi Ahonen. Tomi is an author of six bestselling hardcover books and three eBooks, who is greatly respected by his peers and is referenced in over 60 books by other authors. He speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi

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Is The Mobile Web More Popular Than Reading?

The European Interactive Advertising Association (EIAA) recently released a study on European usage of the mobile web. According the EIAA a whopping 71 million European’s use the mobile web on a weekly basis. They also found that on average European surf the web for an average of 6.4 hours a week. Where the study falls

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Apple and Newspapers Can Co-Exist

http://seekingalpha.com/article/193140-apple-and-newspapers-one-hand-will-wash-the-other

 
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Flurry Smartphone Industry Pulse, February 2009: Traditional Media Dominating the News Category

http://blog.flurry.com/bid/31376/Flurry-Smartphone-Industry-Pulse-February-2010?source=Blog_Email_[Flurry+Smartphone+In]

 
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Mobile Newspaper Apps Deliver Young Readers

“A new survey by the Pew Research Center released Monday found more than a quarter of all American adults read news on their mobile.” -Pew research This headline from the March 3rd edition of MobileMarketing Daily caught our attention.  The headline is taken from the recently release Understanding The Participatory Newspaper Consumer which is a

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Mobile Newspaper Applications: Beyond the Headlines

It is often a habit of mobile developers to crunch every piece of functionality they can into their apps. This is a fatal flaw in many of the applications that we see built for newspapers and media companies today. There is a very fine line that needs to be drawn between user experience (UX) and

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Mobile Newspaper Applications: Beyond the Headlines

It is often a habit of mobile developers to crunch every piece of functionality they can into their apps. This is a fatal flaw in many of the applications that we see built for newspapers and media companies today. There is a very fine line that needs to be drawn between user experience (UX) and

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Useful Info for Getting Retailers to Advertise on Your Mobile App

Are your retail advertising partners not sure whether your mobile property is the right place for them to advertise? Do you keep hearing questions from them about whether people actual make purchases through their mobile phones? Here are some useful articles to help answer their questions. People are indeed doing product research and purchasing items

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© Dave Coleman 2012
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