For the past two years we have heard a lot about iAds, Apple’s premium advertising network. IDC reported in December that Apple’s share of the mobile ad market has been in decline, slipping from 19% in 2010 to 15% last year. Meanwhile, Google leads the field with 24% of ad revenue — followed by Millennial Media with 17%, according to IDC estimates of what the market researcher says was a $2.1 billion-dollar mobile ad market in 2011.
The Mobile Device Landscape Won’t Change Much in 2012
This morning MediaPost published two articles about the mobile device landscape in 2012. At the end of 2011 there was a lot of excitement for the new Microsoft/Nokia partnership. At the start of 2012 we heard that they would collectively be pumping $200M into marketing their joint devices.
ABC To Audit Newspapers On Mobile
MediaPost submitted an interesting article last Friday regarding the Audit Bureau of Circulation and their decision to include mobile page views into their new data points for newspaper readership. For those who do not know the ABC measures the readership of newspapers both offline and online. The inclusion of mobile readership into these numbers bodes
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The Future of iAds : Is it Really a Premium Network?
About a month ago, Apple announced iAds and when it was first launched there was a lot of speculation as to whether or not it would be the right tool to help media companies monetize their mobile applications. We wrote a blog post on it here stating that it probably was not the best solution for
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How News Organizations Need to Change in Order to Succeed : NAA MediaXChange Keynote with Rishad Tobaccowala
This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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How News Organizations Need to Change in Order to Succeed : NAA MediaXChange Keynote with Rishad Tobaccowala
This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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iPhone OS 4 Event Review : Stats, Features and iAds
Apple, who are notorious for their big media events, made their official announcement of the iPhone/iPod Touch OS 4.0 features today. There are loads of new features to go through, but I will do my best highlighting the most important ones here. Firstly some statistics: 300,000 iPad sold on first day of sales. 450,000 iPads
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iPhone OS 4 Event Review : Stats, Features and iAds
Apple, who are notorious for their big media events, made their official announcement of the iPhone/iPod Touch OS 4.0 features today. There are loads of new features to go through, but I will do my best highlighting the most important ones here. Firstly some statistics: 300,000 iPad sold on first day of sales. 450,000 iPads
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Mobilizing Retail : If it’s Important to Retail Advertisers, it’s Important to Publishers
Retail advertising is the engine of newspaper revenue. Of the $13,356.2 billion spend on national and retail advertising in Q’3 2009, 77% came from retail. As retailers and newspapers continue to test new ways to engage shoppers, flyers are and will remain an connection bewteen retailers and their customers. According to Matthew Tilley, COO of Inmar quoted
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How to do Clever Mobile Advertising in 2010? Don’t copy web!
This is a guest post from Tomi Ahonen. Tomi is an author of six bestselling hardcover books and three eBooks, who is greatly respected by his peers and is referenced in over 60 books by other authors. He speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi
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