For the past two years we have heard a lot about iAds, Apple’s premium advertising network. IDC reported in December that Apple’s share of the mobile ad market has been in decline, slipping from 19% in 2010 to 15% last year. Meanwhile, Google leads the field with 24% of ad revenue — followed by Millennial Media with 17%, according to IDC estimates of what the market researcher says was a $2.1 billion-dollar mobile ad market in 2011.
More Proof from Flurry that the App Economy is Heating Up
Last summer, Flurry published a report detailing how the average smartphone user, for the first time ever, began spending more time in their mobile applications than they do browsing the web. Updating the analysis, Flurry finds the usage gap continues to widen. Let’s look at the updated numbers.
The Mobile Device Landscape Won’t Change Much in 2012
This morning MediaPost published two articles about the mobile device landscape in 2012. At the end of 2011 there was a lot of excitement for the new Microsoft/Nokia partnership. At the start of 2012 we heard that they would collectively be pumping $200M into marketing their joint devices.
ABC To Audit Newspapers On Mobile
MediaPost submitted an interesting article last Friday regarding the Audit Bureau of Circulation and their decision to include mobile page views into their new data points for newspaper readership. For those who do not know the ABC measures the readership of newspapers both offline and online. The inclusion of mobile readership into these numbers bodes
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The Future of iAds : Is it Really a Premium Network?
About a month ago, Apple announced iAds and when it was first launched there was a lot of speculation as to whether or not it would be the right tool to help media companies monetize their mobile applications. We wrote a blog post on it here stating that it probably was not the best solution for
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How News Organizations Need to Change in Order to Succeed : NAA MediaXChange Keynote with Rishad Tobaccowala
This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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How News Organizations Need to Change in Order to Succeed : NAA MediaXChange Keynote with Rishad Tobaccowala
This morning at the NAA MediaXchange Rishad Tobaccowala gave a provocative keynote session on the future of marketing and advertising and how traditional media companies must leverage new platforms to more effectively serve advertising to customers. As the Chief Innovation Officer of Chicago-based Publicis Group Media, Rishad is one of the most influential thinkers in the North
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Why iPad Adaptation is an Uphill Battle for Incumbent Publishers
A great post appeared on the O’Reilly Tools of Change for Publishing blog today by Andrew Savikas about the new Popular Science+ iPad application. He makes a great point and one that we have been advising a number of our clients to remember. When publishing on the iPad ensure that your content in dynamic and
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Mobilizing Retail : If it’s Important to Retail Advertisers, it’s Important to Publishers
Retail advertising is the engine of newspaper revenue. Of the $13,356.2 billion spend on national and retail advertising in Q’3 2009, 77% came from retail. As retailers and newspapers continue to test new ways to engage shoppers, flyers are and will remain an connection bewteen retailers and their customers. According to Matthew Tilley, COO of Inmar quoted
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The iPad Frenzy
So it’s official, we had a chance to play with the iPad this morning and it is without a doubt a game changer. Whether more articles are read on this device or on mobile phones is yet to be seen, however the look and feel of a newspaper on its brilliant high resolution screen is
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