http://seekingalpha.com/article/193140-apple-and-newspapers-one-hand-will-wash-the-other
Flurry Smartphone Industry Pulse, February 2009: Traditional Media Dominating the News Category
http://blog.flurry.com/bid/31376/Flurry-Smartphone-Industry-Pulse-February-2010?source=Blog_Email_[Flurry+Smartphone+In]
Mobile Newspaper Applications: Beyond the Headlines
It is often a habit of mobile developers to crunch every piece of functionality they can into their apps. This is a fatal flaw in many of the applications that we see built for newspapers and media companies today. There is a very fine line that needs to be drawn between user experience (UX) and
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Mobile Newspaper Applications: Beyond the Headlines
It is often a habit of mobile developers to crunch every piece of functionality they can into their apps. This is a fatal flaw in many of the applications that we see built for newspapers and media companies today. There is a very fine line that needs to be drawn between user experience (UX) and
(More)…
Retailers are Ready to Spend on Mobile
Last week retail executives descended upon Palm Desert, California for the annual eTail West conference. ETail West is North America’s leading multi-channel retail event, so why is this of interest to Spreed, publishers and media executives? At the end of the week over 150 of the top executives opted in to stick around for an
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Apple Banning Location Based Advertising? – We Don’t Think So
We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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Apple Banning Location Based Advertising? – We Don’t Think So
We recently reported that Apple acquired Quattro, a mobile advertising network. Shortly after the sale of Quattro Apple released a statement saying that apps that requested a users location for the primary purpose of location based advertising would be rejected by the app store. At first sight this appears to be anti-competitive behavior. Apple recently
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Branded Mobile Apps or App Sponsorships? The Lost Art of Sponsorship
An interesting post came up on Mobile Marketing Watch yesterday about the resurgence of application sponsorships. The post cites an article written by Steve Smith of MediaPost. I will let Steve do the heavy lifting, but in summary the article states that not every brand translates well into a mobile application. If you do not have
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Ford Embraced Mobile Advertising and Got its Moneys Worth – 20% CTR
Mobile advertising has been a long time coming and advocates of its power have always been touting its ability to drive high level click through rates (CTRs) for advertisers. We saw a few of examples of these high CTRs in 2009, but Mobile Posse a mobile advertising firm based out of Virginia just posted some
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The iPad – Good for Newspapers?
So the iPad was just officially announced by Steve Jobs and overall sentiment online has been mixed. I am going to reserve my judgement until I have actually placed my eyes and hands on the device myself. However, I do want to point out that this device or one similar to it is going to
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