Some great Monday evening reading for those who are interested in the mobile, publishing and advertising spaces.
Facebook CPM’s and CTR’s on the Rise. The Reason, Targeting and Engagement
Mediapost reported this morning on some very interesting data that Facebook provided at the end of 2011 which has broad implications for digital publishers.
The Race for Mobile Market Share Between iOS and Android is Getting Tight
NPD’s latest insight suggests that iOS and Android will see a more heated than ever battle in the months ahead to determine the superior smartphone operating system in terms of market share.
Chart of the Day: 33pc of tablet and/or smartphone users downloaded news apps (note free vs paid apps)
According to Nielsen’s State of the Media: Consumer Usage Report
Take Note: 5 Fundamental Flaws In Mobile Marketing Strategies
Given that the device is hyper-connected and nearly always within arm’s reach, the smartphone has, in essence, become a natural extension of our human selves. Yet, with the newfound wealth of opportunities available to marketers associated with engaging consumers more personally through these devices, we’re doing it all wrong.
Will HTML5 Replace Native Apps in the Future?
Here at Spreed we believe that HTML5 is important, but believe it will be framed within the native applications ecosystem. Others like Business Insider’s, Pascal-Emmanuel Gobry, believe that HTML5 is still going to take a while to be a mass market tool and that before it does become a standalone tool it will be frame within a native application (like the recent Facebook apps).
Will Teresi Reinvigorate the iAds Program?
For the past two years we have heard a lot about iAds, Apple’s premium advertising network. IDC reported in December that Apple’s share of the mobile ad market has been in decline, slipping from 19% in 2010 to 15% last year. Meanwhile, Google leads the field with 24% of ad revenue — followed by Millennial Media with 17%, according to IDC estimates of what the market researcher says was a $2.1 billion-dollar mobile ad market in 2011.
More Proof from Flurry that the App Economy is Heating Up
Last summer, Flurry published a report detailing how the average smartphone user, for the first time ever, began spending more time in their mobile applications than they do browsing the web. Updating the analysis, Flurry finds the usage gap continues to widen. Let’s look at the updated numbers.
The Mobile Device Landscape Won’t Change Much in 2012
This morning MediaPost published two articles about the mobile device landscape in 2012. At the end of 2011 there was a lot of excitement for the new Microsoft/Nokia partnership. At the start of 2012 we heard that they would collectively be pumping $200M into marketing their joint devices.
From 1 Billion Downloads in 9 Months to 1 Billion Downloads in 7 Days
It is of no surprise that the app market is on fire right now. Almost every brand and publishers has some form of mobile presence, some with more than just one app in each of the respective app stores. I can still remember April 23rd, 2009 when iTunes had just hit it’s 1 Billionth application
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